e-SupplyLink Around the Community

Located in beautiful Traverse City, MI, we get the opportunity to experience all four seasons every single year (sometimes in the same week). And truthfully there's no better way to experience them than to just get outside. Being an active member of our community is something we believe deeply in. Our CEO and founder, Todd, is an avid cyclist and enjoys competing in local races with others in the cycling community. We believe in living an active lifestyle and helping others do so as well. Around Traverse City we have races, on foot, bike or in the chilling Grand Traverse Bay, all times of the year.

Iceman Cometh Logo Around the Community

The Iceman Cometh is a bike race that takes place the first weekend in November. The name should give it away, but this weekend is the kick start to the long winter months here in northern Michigan. It began in 1990 on a crisp 40-degree morning, and has never had two races the same. One year racers have a clear trail and sky, and the next there’s three inches of ice evenly coating the course. e-SupplyLink helps sponsor the Universal Racing & Short’s Brewing bicycling team. Our CEO has been competing in this race since 2015 and says it’s “a wonderful chance to get to see this beautiful city we live in” and even though it’s a tough competition “sometimes it’s just nice to finish.”